Kosher Blog

Life imitates art?

Around this time last year, we “reported” on a peculiar new symbol from the OU, and we’ve just come upon something equally as strange:

The new Barilla product labeling seems to bear an “OU Sauce” heksher! Some new chumra we’re not familiar with?

6 comments

They must have added the new notation as part of their
new, improved ethnic charm
. Note that they also took 2 ounces away without lowering prices

Eh, I didn’t think kosher consumers were confused about whether a jar of tomato sauce was in fact sauce or some other type of food? And regarding the OU-Treyf program…what food producer would agree to put a symbol on their product that instructs consumers not to purchase it?

Nevermind, I’m a little slow on the “joke” uptake tonight. :-P

… and I thought I was getting a head start on things by iy”H assembling my shalach monos tomorrow.

To clarify: While OU-T was false, OU-Sauce is not. It actually is on current Barilla labels.

I wish it were a joke…

further clarification…..the OU is simply placed above the word “sauce”, which apparently is part of the label design. the non-kosher varieties of the barilla sauce have the word “sauce” in exactly the same place without an OU

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