GAN EDEN’s biggest blowout sale yet

This just in from GAN EDEN Wines:
Now through Pesach, people who see this announcement on the Kosher Blog — and anyone they tell about this sale, of course — will be able to purchase a minimum of 5 cases per order of GAN EDEN 1997 Limited Reserve Cabernet Sauvignon for $120 per case, plus sales tax and shipping cost. As each case has 12 bottles, that works out to $10 per bottle plus requisite costs. I would very much doubt that there are better values on the shelves these days. And remember, the GAN EDEN 2000 Syrah can be added to the order for $108 per case.
To order, contact Craig Winchell at ganeden@ganeden.com.
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Man, this is a hard crowd. I’ve had almost no reponse, and it’s a great price. Someone said that instead of decreasing the prices, I should increase them, because at some point people have the expectation that the wine is no good, but high prices connote quality wine. Well, the wine is good. I’m just sick of paying storage fees and hanging onto it, and I want to get on with my life. I’m trying to establish a restaurant here in Los Angeles, and I need the working capital that could result from converting this wine into cash. So what will it take to sell the last 1300 cases of wine, most of which is ‘97 Cab in really good condition (the rest being a wonderful 2000 syrah)? Come on, everyone needs wine for Pesach,and anyone with a simcha not under orthodox auspices (the wine is nonmevushal, so most orthodox hashgachas would preclude the wine being used for fear the wine will be made nonkosher through improper handling, even though hiring a few bochurim to serve the wine mitigates the problem) needs wine, so it shouldn’t be that difficult to make this stuff go away, while still making a bit of money. I’m open to reasonable suggestions.
Craig,
I really would like to get some wine, but I wasn’t clear on how many bottles was a minimum. Then, I got distracted. :-)
The minimum I can ship is a case, but shipping is expensive. That’s one of the reasons I like to see 5 case sales, because shipping gets less somewhat less expensive with volume. It really doesn’t affect my pocketbook, since shipping is additional, but it makes the total package more pleasingly priced to the consumer.
Craig Winchell
I see. Can you give me an idea of what shipping on one case would be? I think it would take my family 50 years to finish 5 cases.
BS”D
That’s why you should get together with others in your neighborhood and pool the orders. As an example, 5-7 day ground for 1 case to a nonreciprocity state like NY or NJ is running $65.50 + nominal insurance cost to a business. But to a residence, there’s a $13 charge per order, so for a 1 case order, that’s $78.50+ just for shipping. Whereas for a 5 case order, it’s $233 + 13 = $246, or just under $50/case shipping. The shipping includes packing in styrofoam inserts.
Hey, I am from LA and a fellow chowhounder. What kind of restaurant are you trying to open?
BS”D
I’m not ready to publicly divulge that info. But it’s a cuisine not currently present in LA as kosher. I want to be the first with it in LA, so it’s a bit too early yet to discuss it other than to say I need money. Have loads of money to invest? This is a pilot project to test viability in a relatively expensive market. Not a mom and pop per se. But it will never be typical commercial food, because of the learning curve and equipment necessary to pull it off.