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Manischewitz filling the Duncan Hines vacuum

By jabbett
Published November, 14 2005 1:48 pm
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This just in — thanks, Marsha!

FOR IMMEDIATE RELEASE

Secaucus, NJ - (November, 2005) Manischewitz, the leader in Kosher foods, announced today that the company will introduce a new line of Pareve (non-dairy) cake mixes. The announcement follows the recent news that Duncan Hines has discontinued its popular Pareve cake mix line. The new line of Manischewitz Pareve cake mixes will be introduced at Kosherfest on November 15th and 16th at the Jacob Javits Center in New York City. Initially the line will consist of Extra Moist Yellow and Chocolate Pareve cake mixes, with other flavors to be added over the next few years. Manischewitz, already well-known for their line of cake mixes used for the Passover season, understands that Kosher families enjoy being able to serve delicious cakes at Shabbos, holidays and other meals in which meat may be eaten. “Manischewitz is constantly looking for ways to meet the needs of today’s consumer,” says Jeremy J. Fingerman, President and CEO of R.A.B. Food Group, LLC owners of the Manischewitz brand. “We decided to introduce a new line of Pareve cake mixes when we realized that the Kosher consumer needed a simple and delicious solution for their everyday Pareve needs. These products will also appeal to consumers that are lactose intolerant.”

Manischewitz Extra Moist Yellow and Chocolate Cake mixes will be available in early May 2006 in 18.25 oz. boxes and will retail for approximately $2.49. The R.A.B. Food Group, LLC is a specialty food company that includes the Manischewitz, Season, Guiltless Gourmet, Horowitz Margareten and Goodman’s brands. The company offers a diversified line of premium food products that cover approximately 60 different categories.

16 comments so far (Post your own)
1.At 9:57 am on November 15th, 2005, mcaryeh wrote:

Somehow I just can’t imagine Maniscewitz making anything that would come close to Duncan Hines, but I guess it will be good to still have a pareve option…

2.At 10:20 am on November 15th, 2005, SLS wrote:

It figures… $2.49 retail. Absolutely outrageous. On a bad day, I paid $1.69 for Duncan Hines, and that was only when I was too lazy to hit Super Walmart for the low, low price of $0.88.

And I will all but GUARANTEE you that the quality will be light years behind Duncan Hines.

3.At 5:25 pm on November 15th, 2005, alyssa kaplan wrote:

I tried them at kosherfest and they were not bad

4.At 11:39 pm on November 15th, 2005, Lawrence wrote:

Even if the Manischewitz cakes are more expensive and not as good, they’re virtually guaranteed to be successful in a way that only a solid monopoly can be. I have to wonder if the Duncan Hines people really understand how much money their “pareve” distinction was earning them.

5.At 7:36 pm on November 20th, 2005, DeisCane wrote:

Amy T on chowhound said it was just as good as DH.

6.At 10:40 am on December 2nd, 2005, bobbies cake creation wrote:

I think your decision makers are losing sight of the wants & needs of the small consumers who made D H the giants they are, all because of a small group of nobodies like us. Personally I hope you CHOKE on your decision. THANKS FOR THE RIDE , NOW IT’S GOODBY TO YOU & HELLO BETTY CROCKER

7.At 9:33 pm on January 23rd, 2006, Meg wrote:

I think it’s a *great* idea. I’ve purchased their Passover cake mixes, and have to say, I’m pretty impressed, all things considered.

Even at 2.49 each, it’s still less than half the price of other “health food store” Pareve cake mixes (5.49 and up). And if it makes the same amount of cake (a bundt or 2-layer) as a Duncan Hines mix, I’m definitely sold. (Most of the pricier ones only make a single layer or a dozen cupcakes, no chance of making anything that resembles a Bundt cake.)

8.At 9:39 am on January 25th, 2006, Diane wrote:

Roundy’s brand foods makes a dairy free cake mix and they are not bad at all.

9.At 3:03 pm on March 9th, 2006, Elly Miller wrote:

i’ll tell you what i’m upset about. no one told me about the cake mixes going dairy, all i heard was the brownie mix is going dairy. so i stocked up and now have 35 boxes of brownies (which are still pareve) and no cake mix

10.At 10:20 am on April 25th, 2006, Moshe Horowitz wrote:

ATTENTION PARVE CAKE LOVERS!!!

Brass Ladle (brassladle.com) offers three Kosher-Parve cake mixes which taste great. All cakes are under strict orthodox rabbinical supervision.
World’s Famoous Mocha Mud cake Mix, World’s Famous Poppy Seed Cake Mix and World’s Famous Carrot Cake Mix. They can all be ordered on line and shipped to you the same day. I heard there are more being developed.

11.At 2:47 pm on April 26th, 2006, Elise Jacobs wrote:

Somehow, a $6/box cakemix (no matter how many preservatives they left out) doesn’t substitute…

12.At 2:49 pm on April 26th, 2006, Elise Jacobs wrote:

Does anyone have an extremely simple parve brownie recipe that can really substitute for Duncan Hines mixes? It would seem that if you make up the dry mix in advance and keep it in the freezer, you could make your life simple?

Anyone up to the challenge of coming up with a recipe?

13.At 3:09 pm on April 26th, 2006, DebraG wrote:

I’ll post it on my blog.

14.At 5:04 pm on July 21st, 2006, Gwenn wrote:

I have not tried them yet, but as soon as I run out of the DH mixes - I will. I hope they are good- it was such a shame to lose the parave DH cakes. Now DH is the same as Betty Crocker to me- they are both dairy. The company Gefen has been making some pretty good cookie mixes so maybe they too will come out with a good cake mix.

15.At 5:12 pm on September 6th, 2006, Michael wrote:

For those who live in the Metro DC-Baltimore area, Super Fresh (part of the A&P Chain) has Manischewitz cake mixes on sale for $1.50 as part of their Jewish Holidays sale.

16.At 6:06 pm on October 11th, 2006, HB wrote:

Dairy free, O-U hechshered brownie mix! (although picture of box shows only an O-U, not an O-U-P).

http://www.cherrybrookkitchen.com/

Looks like they sell directly from their website. Also available from Amazon, where it qualifies for free shipping.

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