La Briute “Turkey and Mashed Potatoes” Meal
Published July, 30 2004 7:46 pm
When I first saw the La Briute website, featuring self-heating kosher meals, I thought it was an amazing concept. Since I don’t often travel where I don’t have access to kosher food, I never had a legitimate chance to try one, until today. Home with a migraine, I didn’t want to fuss with lunch, so while out for a quick trip to the kosher market, I picked up what looked like a perfectly appetizing meal — the La Briute Turkey and Mashed Potatoes Meal.
I got home, popped open the box, followed the instructions and left my meal to heat. First “red flag” — the chemical reaction necessary to heat the food started spewing what looked like smoke… and it smelled terrible. Well, the “smoke” was actually steam, so no big troubles there. After 14 minutes, I popped open the box, slid out the sealed plastic dish, peeled off the top with great anticipation, and spilled the contents out onto a plate.
Let me tell you — these La Briute folks should be sued for misrepresentation of their product. See for yourself: compare the marketing picture to the sorry excuse for turkey and potatoes I found.
Yes, those red circular things are supposed to be slices of turkey. This is one case where I’m not willing to say, “Well, I should just feel lucky that some sort of kosher meal options exists at all.” Give me a break!










If you want to sue for false advertising and the statute of limitations runs for at least four years, you know who to call.