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La Briute “Turkey and Mashed Potatoes” Meal

By jabbett
Published July, 30 2004 7:46 pm

When I first saw the La Briute website, featuring self-heating kosher meals, I thought it was an amazing concept. Since I don’t often travel where I don’t have access to kosher food, I never had a legitimate chance to try one, until today. Home with a migraine, I didn’t want to fuss with lunch, so while out for a quick trip to the kosher market, I picked up what looked like a perfectly appetizing meal — the La Briute Turkey and Mashed Potatoes Meal.

I got home, popped open the box, followed the instructions and left my meal to heat. First “red flag” — the chemical reaction necessary to heat the food started spewing what looked like smoke… and it smelled terrible. Well, the “smoke” was actually steam, so no big troubles there. After 14 minutes, I popped open the box, slid out the sealed plastic dish, peeled off the top with great anticipation, and spilled the contents out onto a plate.

Let me tell you — these La Briute folks should be sued for misrepresentation of their product. See for yourself: compare the marketing picture to the sorry excuse for turkey and potatoes I found.

Yes, those red circular things are supposed to be slices of turkey. This is one case where I’m not willing to say, “Well, I should just feel lucky that some sort of kosher meal options exists at all.” Give me a break!

25 comments so far (Post your own)
1.At 10:32 am on August 2nd, 2004, meredith wrote:

If you want to sue for false advertising and the statute of limitations runs for at least four years, you know who to call.

2.At 3:02 pm on August 2nd, 2004, hoss wrote:

My wife I tried almost all of the labriute meals recently on a trip to the bahamas. We had two complaints - the first as you noted, was that the food did not really look like the pictures on the boxes. The second was specific to the cheese ravioli - while it tasted fine, it tasted more like soy ravioli than cheese ravioli, and again it did not look like the picture on the box.However, as far as taste goes the meals were actually quite good. My wife didn’t like the mashed potatoes because the potatoes had lumps instead of being smooth. But the vegetarian stuffed cabage, and the beef stew we both agreed were very good. Personally as a kosher traveler they are great - no refrigeration, no preservatives, no microwave and you get a hot filling generally good tasting meal (each box also contains an instant noodle soup packet, and mini cookies). By the way, you don’t actually need to wait 14 minutes. The food seems to reach peak heat at about 7-8 minutes. The last 7 minutes of the time are to let it cool off. If you use these in airport however, find a discreet place to activate it, since it generates a lot of susipicious looking steam the first 3 minutes.

3.At 2:13 pm on August 3rd, 2004, Renee wrote:

We thought the beef meal was very good. We are thrilled that this product is available and we took several boxes with us on a cruise as a backup for the frozen kosher dinners provided on the ship. We also travel by car to places where kosher food is hard to find, and now we don’t have to shlep a huge ice chest with food needing refrigeration. The convenience is worth every penny.

4.At 8:59 am on August 4th, 2004, Jon Klein wrote:

I’ve tried several of the La Briute meals and thought they were virtually inedible. The self-heating concept is very clever and works well.

5.At 1:05 pm on August 5th, 2004, Hoss wrote:

I think that the odd color of the turkey meat in the meal (I saw the same color when I ate the labriute turkey meal) is because of how they process their food. Remember they don’t use preservatives for the long shelf life, what they do is cook the food once, vacuum seal it, and then cook it a third time. I’m not sure how long they are cooking it for, but I remember when I’ve put turkey in a cholent that the color changed significantly and it looked like the labriute turkey did. Plus, when you activate the meal you are reheating it a third time. I’ve tried the traditional frozen meals on trips - we took a cardboard box full of mauzone meals with ice packs on our honeymoon to Fiji and Hawaii. The cardboard boxes after the flight were very wet from all the moisture. By the time we reached Hawaii the boxes had disintigrated. And it was a real pain to shlep it all around and find refrigeration in the hotels. I think the convenience far outweighs the downside of the turkey not having the same color as usual.

6.At 1:51 pm on September 12th, 2004, rusti wrote:

While I was disappointed with the turkey and mashed potatoes, my husband like it. My son has had the beef stew and the ravioli and enjoyed both. The LaBriute meals are better than airline food and the convenience makes using them worthwhile. My cousins travel with 5 children and they all love the meals.

7.At 10:22 pm on November 11th, 2004, Take it easy wrote:

My gosh, how could anyone eat such rubbish? My dog’s canned food looks more appetizing than that trash, YUCK!

8.At 3:32 pm on November 30th, 2004, Miriam wrote:

Just for the record, the turkey is the only one I’ve tried that I was really disappointed with. The others are a closer match to the picture, or at least still look like food.

I’ve found that they’re good for packing for scheduled trips to the hospital (like to have a baby, where you have some notice) in places far from NY where they just have no clue how to feed kosher consumers. After numerous explanations of the need for plastic cutlery, etc., and convincing them that no, I can’t just eat a plain baked potato from your oven since you refuse to bake it completely wrapped in foil, the mealmart or wilton’s meals they “stock” are usually freezer burned, are barely enough food, and are likely to pop open while heating, making their kashrus questionable.

But no, I wouldn’t serve LaBriute for dinner because I didn’t feel like cooking. That’s what hot dogs and balogna are for.

9.At 10:31 am on December 8th, 2004, Howie wrote:

I’ve traveled frequently over the past couple of years, and have taken both La Briute and Tastybite along. Before finding Tastybite, I exclusively used La Briute. Let me say that, aside from the high sodium content, I prefer the Tastybite for a variation from daily peanut butter or tuna sandwiches, and save the La Briute meals for Shabbat (I typically find myself on the road for long stints).

Interestingly, when I first started with La Briute, the turkey dinner looked more like turkey (i.e., “white meat”). I think they changed how the meal was prepared.

I definitely don’t order anything with pasta anymore (Chicken Primavera w/noodles, Spaghetti & Meatballs), as the pasta is always gummy, and the spaghetti sauce is also way to sweet (definitely not, as advertised, a “full-bodied Italian spaghetti sauce”).

I do like the vegetarian stuffed cabbage and the beef stew. When available, the cheese ravioli is a good change, although I still think the sauce is too sweet (not “zesty” as advertised).

As for the “soup”, they shouldn’t bother including it, since adding all that additional sodium to the tons already in the main meal is just not healthy.

10.At 10:35 am on December 8th, 2004, Howie wrote:

Oh, and one more thing.

Be careful taking these on planes. I had two instances (out of many, mind you) where the saline pouch ruptured, and not due to mishandling. Luckily, though (or unluckily), the package seem to be oriented in such a way as the liquid did not contact the magnesium strip, but spilled out of the box. I’m always surprised, though, that TSA doesn’t have a problem with the package.

11.At 12:56 am on February 15th, 2005, Tziporah wrote:

Thanks for the post. My husband and I like to go hiking in remote areas where there is no kosher food available. In light of your turkey and potatoes photo, we will be sticking to PB&J sandwiches!

12.At 2:22 am on March 26th, 2007, Ari wrote:

I recently tried the LaBriute beef stew meal, and I was pleasantly surprised. Not only wasn’t it bad, it was actually an enjoyable meal! It may have been a bit too heavy on the salt, but it was tasty. My friend had the meatball and spaghetti meal, and he enjoyed that also.

Of course, the soup packet is a little odd. The point of these meals is to be able to eat them hot anywhere, but in order to make the soup you need to find hot water. But if you had hot water, couldn’t you just heat up the entire meal by immersing it in hot water instead of using the included mechanism?

The heating mechanism is interesting, but not that convenient. I ate mine in a car, and it is quite difficult to pour the saline onto the magnesium strips, place the meal over it, insert the whole thing back into the box, and let it sit for 14 minutes without spilling while in a moving vehicle. My friend made his at the airport, and I was surprised that the TSA allowed the meal through security, with the included saline packet. But once through security, no one seemed to notice the steam coming out of the meal as we sat at the gate.

13.At 3:07 pm on May 21st, 2007, Kosher Critic wrote:

I fully concur regarding the inedible qualities of La Briute; I wanted to report a very positive travel experience w/ My Own Meal ready-to-eat meals. I recently brought several to Europe - vegetable stew, pasta w/ garden veg., cheese tortelinni among them. They also take up much less space in your suitcase. http://www.myownmeals.com/

14.At 7:30 pm on June 3rd, 2007, Avi Olitzky wrote:

One question, one comment — first the comment, the myownmeals are generally what the military issues for kosher MREs, just an fyi (and especially b/c they’re halal also if I recall, that cuts their–the military–expenses in half) - and the question, most people agree that using the self-heating meals is mutar on shabbat correct?

15.At 3:46 am on June 4th, 2007, Milhouse wrote:

“Most people agree”? I’ve never heard of even some people agreeing to this, let alone most people. Do you actually know of anybody who permits it?

Grounds for forbidding it: 1) molid; 2) unlike cooking by direct sunlight, this is a known and established method of cooking, so it’s difficult to say that it’s “not derech bishul“.

16.At 4:43 pm on June 4th, 2007, Howie wrote:

Millhouse:
Regarding the “most people agree” point, I refer you to Kashrut.org. If you would follow the opinion of Rabbi Yitzhak Abadi (see that website for his bio … received semicha from Rabbi Aharon Kotler, z”tl, became Posek of Lakewood after Rav Kotler’s passing ), then it is muttar:

Here is a link to the response to the question of Shabbat use:

http://www.kashrut.org/forum/viewpost.asp?mid=5376&highlight=Labriute

17.At 6:25 pm on June 4th, 2007, Shaya wrote:

I asked Rav Hershal Schachter the shabbos issue in regards to the La’briut meals before I went to Japan for a conference.

His answer to me “Rav Belsky says its ok, but I think it’s problematic”. When I asked what problem he saw, it was in regards to molid.

18.At 12:46 pm on June 5th, 2007, Anonymous ben Kalonymous wrote:

Rav Abadi is quite often a Daas Yachid. With all due respect, while he is indeed a talmid chachom, his opinions on Kashrus and STa”M, to single out a couple areas, are quite well known to be outside the pale. If that’s the only support you can offer, you don’t have any, at least not in an Orthodox context.

(For the record, I have no idea of the halachic & Shabbos implications of LaBriute, etc. - my comment is on your sourcing. Rav Abadi is a convenient source many turn to when they need to posek-shop for a leniency no one in the Orthodox world holds of.)

19.At 7:19 pm on February 4th, 2008, Marc wrote:

Please, stop complaining. I am so tired of hearing complaints when you should be thanking G-d and applauding LaBriute. Do you know what it takes to get into business and stay in business? Do you have any idea? You should buy their products just to keep them in business and donate the food to the needy if you don’t like to eat it. “Inedible”, hah! Donuts from the convenient store are inedible. Perhaps all of you complainers should study the real world a little bit.

20.At 2:23 pm on February 5th, 2008, Kosher Critic wrote:

I have no doubt that the donuts from the “convenient” store you mentioned are vastly preferable to what La Briute sells. In fact, I wish I had taken the donuts on my last trip to Europe; at least they would not weighted down my suitcase like the La Briute boxes did. You are right in that I should spend more time thanking G-d but, most assuredly, my thanks will not be for subpart products!

21.At 3:18 pm on February 5th, 2008, Marc wrote:

Convenient, meaning “near at hand”. Convenience store if you need. And it’s subpar - not “subpart”, Critic. And subpar compared to what? For $5.49 you can get Cheese Ravioli in Tomato Sauce (Dairy - Cholov Yisrael) “with a 36-month, refrigerator- and freezer-free shelf life”. It may not be the best ravioli you have ever tasted, but at $5.49 it probably isn’t supposed to be the best you’ve ever tasted. The issue, of course, is free will. You have the choice to complain or not. Critic means “one who expresses a reasoned opinion on any matter especially involving a judgment of its value, truth, righteousness, beauty, or technique”. Your use of “inedible” does not appear to fall within that scope.

22.At 4:23 pm on February 5th, 2008, Kosher Critic wrote:

Marc, I am fine with the fact that you enjoy the La Briute products. However, my experience of the La Briute items mirrored that of Jabbett’s original post. Additionally, I found them to be inferior with respect to quality, taste, convenience and price as compared to the My Own Meals line and that was the point of my post. Kind thanks for your vocabulary lesson though.

23.At 5:04 pm on February 5th, 2008, Marc wrote:

Perhaps this is a poignant moment. Perhaps you can become the Kosher Reviewer, which would seem more neutral. If you are our de facto leader and watchdog and you do not affectionately guide and support Kosher products, then who will? Be well.

24.At 4:35 pm on February 6th, 2008, SLS wrote:

I’ve been quite impressed with Meal Mart’s “Amazing Meals” - Shelf stable, and they can go in any microwave as-is, and be considered double-wrapped. I was ready for some pretty gnarly food, having seen the “LaBriute experience,” but I’ve been pleasantly surprised with every one I have tried (although I can’t bring myself to try cholent mid-week). They’re finally hitting the shelves here “out-of-town,” and the response has been pretty good.

25.At 5:14 pm on February 6th, 2008, Milhouse wrote:

Yes, they’re very good. The only problem is when you go somewhere where you have no access to a microwave or to boiling water.

At many hotels, if you take it down to the front desk or to the lobby restaurant and ask them to nuke it for you they will. But sometimes you’re not at a hotel, or they won’t do it for you.

PS: More hotel hints: Back in the days when you could fly with wine but not with corkscrews (now it’s the exact opposite!) I found that any hotel bar will gladly lend you a corkscrew or even open your (mevushal) bottle for you. And I’ve had the experience of handing a can over to the concierge, and ten minutes later having room service bring it up to my room, open and on a plate :-)

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